Why do I need PPC when I have SEO?
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Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.
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PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize it, use PPC.
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Finally, while it is impossible to rank for a competitor’s brand organically, this is common practice in an AdWords campaign.