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    • Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

    • Types of PPC campaigns are:

      •    – Search Adwords Campaign

      •    – Remarketing on the Google Display Network

    in Paid Advertising
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