What is PPC?
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Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.
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Types of PPC campaigns are:
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– Search Adwords Campaign
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– Remarketing on the Google Display Network
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