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    • Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.

    • Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site.  SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.

    in Paid Advertising
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